Lisney launches bi-monthly Facebook Live Property Tours – a market first for Ireland

Lisney launches bi-monthly Facebook Live Property Tours – a market first for Ireland

Lisney recently launched Lisney Live, a bi-monthly Facebook Live virtual tour of featured properties that Lisney have for sale.

Following the successful pilot that ran last month where there was over 6,400 views of the video stream and over 16,000 people were reached Lisney will now be holding the tours on their Facebook page every second Friday. These virtual open house tours offer potential buyers the ability to view a property remotely and ask relevant questions that a Lisney representative can respond to in real time.

Live viewing also has massive potential for the overseas buyer, allowing them to view open houses from wherever in the world they may be. This allows potential buyers to still have the chance to get view a prospective property without the cost of air fare or hotel accommodation.

Marketing Manager at Lisney, Eimear Keane said: “Facebook is the largest social media platform in the world and by using Facebook Live Lisney is interacting with a large number of potential buyers and sellers.

“This is an amazing way to view a property, especially if they can’t get to an open viewing. At Lisney we are always seeking new, innovative ways to engage both buyers and sellers and Facebook Live Property Tours is an exciting new approach for us.”

There is 1 comment for this article
  1. Dave at 1:45 pm

    Hardly innovative. The views are clocked up as the video auto plays on a Facebook users news feed. The majority of comments on the video are from Lisney employees too… The industry still stinks!

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