Survey: Downturn has led to better holiday value in Ireland

Survey: Downturn has led to better holiday value in Ireland

A new survey by shows the recession is (unsurprisingly) having an effect on holiday planning with 25% of respondents indicating they had changed their holiday plans due to worsening financial circumstances.Holiday Survey Results Aug 11

The figures…
Of those surveyed:

  • 27% of Irish people are taking their main holiday in Ireland this year
  • 40% are going abroad, down from 53% in 2010 and
  • 13% are ‘naycationing’ i.e. not holidaying this year

For those holidaying in Ireland:

  • 26% said it was due to personal financial reasons
  • 17% said it was to support the local economy and
  • 16% said it was to avail of the value for money on offer.
  • 73% felt the recession had led to better value holiday pricing in Ireland while
  • 47% believed there was better value to be had in the holiday home rental market

The survey also showed that when it came to holiday accommodation self-catering just inched ahead of hotels as the accommodation type of choice for Irish people, 34% versus 33%, while staying with family / friends 12% and camping/mobile home 5% are the other main categories.

Angela Keegan, Managing Director of said there was some positive news in the survey for the domestic tourism sector and for those renting holiday homes and also pointed out that for those seeking houses to rent for August or looking ahead to an autumn break had a wide range of choice and value.

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