Campaign launched to inform people of digital TV switchover

Campaign launched to inform people of digital TV switchover

A new campaign has been launched to notify homeowners that their TVs are set to switchover from analogue to digital services later this year.

From this October, the analogue signal that has provided homes with hundreds of thousands of hours worth of entertainment over the years, will be switched off.

In its place will be a new digital signal that will broadcast traditional favourites RTÉ One, RTÉ Two, TV3 and TG4, as well as some extras including RTÉ News Now, RTE Jr and 3e.

In order to receive the new digital signal householders will require either a set-top box or a TV with digital capability.

Now Wheel and Irish Rural Link are aiming to target those who may not be aware of the switch and they are set to target older people, those less educated and people living in rural areas, in particular.

Wheel chief executive Deirdre Garvey said that the campaign will be “reaching out to the people who otherwise would not make the switch to a digital television service,” adding that they would help ensure that nobody is left behind.

The group are expected to lobby various community groups to help them spread the word about the switchover.

For further details on digital TV visit www.saorview.ie, where a list of approved products and tips on switching over is available.

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