The Society of Chartered Surveyors Ireland (SCSI) launched its first TV ad campaign on Monday.
The ad aims to highlight the variety of career choices which exist within surveying and to encourage students to consider the profession as a career choice.
The campaign will run on all the main Irish channels for three weeks in the first phase.
Last year there was a 50% increase in enrolments in SCSI-accredited surveying courses nationwide and president Pauline Daly says she would particularly like to see more women taking up property and construction-related courses in the coming years.
“As activity levels have improved, particularly in urban areas and with construction output expected to grow by 30% over the coming four years, the lack of new graduates entering the profession had become a major concern for employers, many of whom are now having difficulty filling posts,” she said.
‘Traditionally the sector has been seen as something of a male preserve but that is changing. Currently women make up 20% of our 5,000 members but we want to drive that figure up in the coming years and we hope the TV campaign, featuring as it does a number of successful young women, will help us achieve that,” said Ms Daly.