The Private Residential Tenancies Board have launched a €300,000 advertising campaign informing tenants and landlords of their rental rights.
There are currently 303,574 tenancies registered with the PRTB, with one in five, or 20% of households, now living in the private rented sector. With a very diverse client base in terms of age, background and nationality of both renters and landlords, this new campaign seeks to ask a wide range of questions around rental rights.
The campaign which will run across print, broadcast, online and outdoor media has been developed on the back of recent research which found that one third of tenants (36%) were not fully aware of their rights as a renter and many landlords are small scale operators with 65% owning just one property and 84% having two or less.
The first phase of the advertising campaign commences this week, with the second phase running in August to coincide with the CAO results, aiming to assist young students leaving home for the first time. The campaign has been developed by Javelin, who were appointed after a public tender competition.
Paudie Coffey, TD, Minister of State with special responsibility for Housing, Planning and Co-ordination of Construction 2020 welcomed the launch of the campaign, noting that: “The private rented sector is an important element of the housing market, with the proportion of households in the sector almost doubling in the period 2006-2011.
“This campaign will be vital in raising awareness of the rights and obligations of both landlords and tenants in the sector.”